Ritual is a line of craft cocktail mixers based on the concept of regular self-care. A ritual is very different from a habit and can be enjoyed once a week, once a month, or even once a year. The design was inspired by the idea of a ritual circle, but hazy and undefined at the edges to represent the nebulous variety of how each individual might perform their personal ritual. Still, there is some definition provided by the movement of planets around the label, suggesting the fixed boundaries of time.