A&W needed a new franchise site.

With their old site generating few leads, A&W decided they needed a complete overhaul. They wanted something fresh and exciting that would draw interest while maintaining their brand standards. To increase leads, we used a combination of heat mapping and user research to create a fully responsive design that makes it easy for visitors to submit their interest no matter where they are on the site.

Downloadable Report

After a visitor submits their interest, they’re provided with a downloadable information report. This gave us a prime opportunity to further increase interest and make A&W stand out as a compelling franchise opportunity. I designed the report in the style of a publication, emphasizing A&W’s rich history, as well as their recent successes and their eye toward the future.