Sam abello
Personal Identity Suite
Identity
Print Design
Sam is a fellow graphic designer and an avid hiker. She needed an identity suite that would reflect her personality and help her stand out from the crowd.
The number of letters in Sam’s name lent itself beautifully to a square type lockup I transformed into a scenic logo. I also created a simpler alternative for applications where a minimalist approach was more appropriate.
For a bit of extra fun, the business card is scored along the skyline so it can be folded and placed on any 90-degree surface as an art piece.