Sam abello
Personal Identity Suite
Identity
Print Design
Sam is a fellow graphic designer and an avid hiker. She needed an identity suite that would reflect her personality and help her stand out from the crowd.
I created a square type lockup and transformed it into a scenic logo, reflecting Sam’s love of the outdoors. I also created a simpler alternative for applications where a minimalist approach was more appropriate.
For a bit of extra fun, the business card is scored along the skyline so it can be folded and placed on any 90-degree surface as an art piece.