Gotham Brokerage

Gotham Brokerage is a reputable name in home and apartment insurance for New York City. Their website design and branding were both outdated and didn’t properly reflect their upstanding values. Plus, their existing navigation didn’t make for a very approachable user experience.

After carefully considering the ways visitors interacted with the site, I reorganized and consolidated the site’s navigation tree, improving the flow and reducing friction. I also updated the brand’s typeface and color scheme to give them a welcoming, modern look.