El Pollo Loco
x Rick Massie

Clothing & Accessories

Graphic Design
Merchandise Design

As part of debuting their new Gifts & Gear store, El Pollo Loco wanted to collaborate with surfer Rick Massie for their first ever line of merchandise.

I took inspiration from Rick’s iconic “fishtail” surf board design and his history in the Venice Beach surfing scene. It was the perfect marriage with El Pollo Loco’s south-of-the-border aesthetic.

Mockup showing the finalized design for the shorts and shirt in sand color
Mockup showing the finalized design for the shorts and shirt in sea-blue color
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