El Pollo Loco
x Rick Massie

Clothing & Accessories

Graphic Design
Merchandise Design

As part of debuting their new Gifts & Gear store, El Pollo Loco wanted to collaborate with surfer Rick Massie for their first ever line of merchandise.

I took inspiration from Rick’s iconic “fishtail” surf board design and his history in the Venice Beach surfing scene. It was the perfect marriage with El Pollo Loco’s south-of-the-border aesthetic.

Mockup showing the finalized design for the shorts and shirt in sand color
Mockup showing the finalized design for the shorts and shirt in sea-blue color
Female model wearing the shirt and hat at the beach
Close-up of the design on the shirt, as shown on the retail site
The board shorts, as shown on the retail site
Male model wearing the shirt, shorts, and hat
The tote bag as shown on the retail site
Close-up of the tote bag worn over the shoulders of two models
The hat, as shown on the retail site
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Sam Abello