Adventureman’s Reserve
Wine for Men
Branding & Identity Design
We wanted to get more men to drink wine by creating a more approachable brand. Most wines today are marketed for fine dining, and require some knowledge of wine varieties to make a selection, alienating down-to-earth guys who like to keep things straightforward. Adventureman’s Reserve fills that missing niche, appealing to guys of all walks of life and keeping the selection simple.
“There was a time in our history when mankind set out to conquer the unknown. There was a generation that believed that nothing was out of reach, and no one could tell them what was impossible. At Adventureman’s, we celebrate the idea of boundlessness. We believe in the ideals of the fighters before us that pushed the limits of facts and social expectations. We raise a can to anyone who still fights for those ideals today, because there is always another adventure to conquer.”
Adventureman’s mission is to create a casual experience for our customers that isn’t bound by the expectations of traditional wine. We want to provide a wine that pairs well with any good time, and can go wherever the good time takes it.
A Boundless Beverage.
Limiting the selection of wines to four simple options makes decisions quick and easy, and putting the wine in cans means you can just toss them in the cooler on your way to your chosen adventure; no corkscrew or glasses required.
